Effective Marketing Strategies

We understand that our clients entrust us with the financial outcome of their property portfolios. Our clients count on us for our expertise and due diligence in auction marketing. It’s that responsibility that keeps us focused on the latest industry trends, technologies and methods generating individualized marketing plans that work. At Flynn Auctions we understand that online marketing is just as important as traditional print media. We remain creative, progressive thinkers always pursuing innovative ways to reach our buyers. This requires sophistication that goes beyond newspaper ads and brochures. Flynn Auctions maintains an in-house marketing department that is constantly collaborating with web developers, IT experts and PR consultants.

Marketing is the key to selling each asset. Our objective is to supply each and every auction with the greatest amount of competitive bidders as possible. Flynn Auctions uses every feasible medium in order to accomplish this task. We communicate the availability of properties in various ways including:

• Advertising
  

  Flynn Auctions has extensive knowledge of all print media encompassing New England, both trade and consumer, and has developed valuable relationships with key contacts. We evaluate newspapers and trade magazine by circulation, market and reach and cost per insertion in order to maximize the message while keeping ad spaces costs to a minimum.



• Internet Marketing
  

  Our knowledgeable marketing department notifies interested parties of upcoming auctions and furnishes specifics on every property, through email campaigns and extensive internet-property listings.



• Direct Mail
  

  Our in-house graphic designers deliver direct mail brochures announcing upcoming auctions to our data bank of over 100,000 potential buyers and investors all over New England.